Not long ago, a gorgeous fashion show held in Beijing, different nationalities, different color models in Chinese traditional ethnic costumes, deduce the essence of China's textile technology, interprets the new fashion culture. On the same day, Beijing textile holdings limited liability company officially changed its name to Beijing fashion holdings co., LTD. The industry believes that this marks the traditional textile industry officially retired from the city, Beijing state-owned enterprises reform into the fast lane.
"This is the heritage of the past, but also promise for the future." Party secretary of Beijing fashion holdings co., LTD., chairman of the board Wu Li, said Beijing holdings has a lot of old fashion brand, enhance brand influence not conformism, and according to the textile industry transformation and upgrading of the overall train of thought, to adjust corporate development strategy.
Renamed Beijing textile process, Wu Li said, from the "textile" to "fashion", the difference between the two words, in fact, represents a kind of new train of thought on the development of local state-owned enterprises transformation. "Beijing special textile and garment industry. Since early years' half astern into three policy, textile mills is established from the city centre of Beijing migrated to the suburbs. Although we are in the industry and textile industry, but after more than 20 years to transition adjustment, Beijing is actually 'non-woven no weave." Wu Li said.
"But non-woven no woven doesn't mean we don't need to transition." Says xue-bin li, general manager of Beijing fashion holdings co., LTD., in accordance with the requirements of the program for the coordinated development of beijing-tianjin-hebei, textile has been listed as Beijing to resolutely eliminate industry, "under the new situation, if we also according to the previous approach, the development of the enterprise is only going to get more narrow road. Fashion is resolute transformation for enterprises to have a better development".
At present, the renamed Beijing fashion is holding a new layout. Wu Li told reporters that during the period of "much starker choices-and graver consequences-in", Beijing fashion holdings to fashion, science and technology, new textile service as the goal, efforts to build the capital textile apparel industry leading fashion industry group. At the same time, the group will also seek to foster cultural ideas and information technology business, closely integrated with the high-end brand, to adapt to the consumer to upgrade.
"This has important significance for the reform of state-owned enterprises. Ieong s l. says, deputy director of the Beijing municipal state-owned assets supervision and administration of government-owned companies, the new measures, Beijing international fashion degree for ascension will inject new vitality and cultural soft power.
